Like finding restaurants online, you’ll probably browse the internet to find legal services. This is why website design for law firms is essential in growing your client base. Keep in mind, most legal clients make decisions based on your online presence. It means without law firm websites, you’re handing off potential clients to some law firms who do have a website. So, when it comes to the best web design for law firm, make sure to keep the following practices in mind:
1. Be Consistent With The Color: Practices Of Law Firm Web Design
One of the best law firm web design practices you should consider to stay ahead in the competition is choosing a color representing your brand. Whether or not you’re using a pre-made website template, ensure to maintain consistency in your brand color. This way, more people will recognize your law firm. In addition, you can use your brand color for Call-to-Action (CTA) buttons or website background, depending on your preferences.
If you’re using a website builder for your legal website, you don’t need to worry about changing your website color as you have various options in terms of customization features. Even if you plan to get your website design done by professionals, you don’t need to worry about your brand color as experts ensure consistency and choose the right set of colors to match your brand.
2. Develop Your Search Engine Optimization (SEO)
When designing your law firm website, you must also consider SEO to help your target clients find your law firm. To get a higher search engine ranking and enhance your law firm’s SEO, you may follow these tips:
- Contextualize links to enable potential clients to understand what they’re linking to.
- Use proper formatting as your website must be easy to read by both search engines and clients.
- Apply proper names for your images to make it easy for search engines to find your website for relevant search queries.
3. Optimize For Mobile: Practices Of Law Firm Web Design
Most people these days use mobile devices to search online. Websites that aren’t optimized for tablets and smartphones are sluggish to navigate, hard to read, and visually distorted. So,frustrations are enough for the visitors to abandon websites and look for a better one.
If that’s not enough to convince you to optimize your website design for mobile, know that mobile optimization may help boost your visibility and widen your reach. Search engines factor in the mobile-friendliness of a website when choosing what to rank highest in results pages.
Going mobile isn’t only a competitive edge, but it’s necessary. You have to prioritize your search rankings to reach the majority of people who don’t click beyond the first page of Search Engine Results Pages (SERPs).
A mobile responsive website design considers the user’s experience in every aspect, including:
- Strategic imagery,
- Touchscreen-oriented layout,
- Fluid grid,
- Prioritized web elements.
4. Humanize Practices Of Law Firm Web Design
Since legal proceedings are already stressful, humanizing your website design is critical. It means letting your clients know what your law firm is about using elements like a bio section.
On this page, list your achievements and add in a few words regarding your experience and expertise. Moreover, make it clear that you’re empathetic and it’s your goal to help your clients get the best possible outcome of their legal problems.
5. Optimize For Website Speed
Poor website speed can be the demise of any good website. Since website speed is a ranking factor, it affects how your website performs in an organic search. If your website loads slower than your primary competitors, you’ll get a lower ranking over time.
However, it’s crucial to note that website speed isn’t only an SEO metric as it may also affect how your visitors behave on your website. Pages that take more time to load may result in higher bounce rates. Moreover, a bounce rate is the rate of users who leaves a page immediately after visiting without engaging with the content.
High bounce rates aren’t good for some reason. First, users never stay on your website long enough to be interested in your services and you might lose potential leads. In addition, pages with a high bounce rate rank lower in organic search.
If you want your visitors to spend time reading your content and move down the marketing funnel, you should prioritize a good user experience and focus on creative ideas for your law firm’s web design. So, to get results, eliminate the use of videos or big images that could affect your website speed and hire a web developer to review your website’s backend. In addition, unnecessary scripts and big files are the common cause of website speed problems. Getting rid of them can boost your website’s performance.
Conclusion
The legal industry is very competitive, which is why your law firm must stand out from the crowd. To ensure your target audience or potential clients notice you, consider creating a website for your law practice. Additionally, it would show them you’ve got the knowledge and skills to take on their case and win. You could expect to get satisfactory results by applying the above practices for law firm web design.
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