AI in marketing, the power of automated ad creatives; The rise of artificial intelligence (AI) tools is impacting all areas of marketing at the moment, and for a good reason. Marketers can focus on other things by offloading work to machine learning algorithms.
Automated ad generation is one of the most impactful applications of AI in marketing. Let’s explore how this works and why it matters.
AI In Marketing: The Power of Automated Ad Creatives
Know the power of automated ad creatives
The basics
Marketing pros spend hours kicking around ideas for ads. This can be time-consuming and mentally draining. However, you can also find yourself struggling for inspiration and retreading the same ground with new campaigns.
This is where tools like Pencils ad creatives come into play. They work by absorbing existing content you’ve created, then analyzing it with AI and generating ad ideas automatically.
All sorts of parameters alter the output, such as your target audience and the offers you’re promoting. The automated ads can be static images and powerful video ads complete with text and audio elements.
In short, you can rapidly conjure fresh concepts for ads tailored to your needs. And because you’re using assets you already own, it won’t cost the earth either.
The benefits
We’ve discussed being able to generate ad ideas in batches, but what about other applications of automated ad creatives?
Well, with modern tools, you’ll also be able to test ad performance and predict the impact a campaign will have.
Let’s say you’ve got an idea for an ad that you want to run with. Rather than going all-in on a campaign, an AI tool will estimate its likely effectiveness early on.
The upshot is that you can sift out ideas that won’t work sooner rather than later. Also, you will find hidden gems that will have the best chance of succeeding.
The cherry on the cake is that automated ad creatives will get better every time you use them. This is how machine learning works; the more data you feed, the more successful the outcomes.
Being able to generate and test ads quickly is great. However, having the opportunity to do so at volume is even more appealing. That’s what AI-based software brings to the table.
The considerations
So, must consider the cost-saving potential if you aren’t sold on automated ad tools. Of course, using an AI platform isn’t free, but it’s worth the expense when you come back.
Say you have a small team that spends several days each month dreaming up ads. Turning this process over to an algorithm will let them put their energy into other tasks. Moving forward, you will see productivity levels rise and job satisfaction increase as well.
You might assume that language would be a barrier to AI tools. The good news is that although English is usually supported, speedy translation is a breeze. So whatever your marketing aims, machine learning is here to help.
The bottom line on AI in marketing
Using automated ad creatives can transform your marketing output in more ways than one. The power of these tools will grow with time, and things like security and privacy are also guaranteed.
Don’t think that AI will remove the need for human marketing teams. For the moment, people are still needed to make the most out of these tools.
By working side by side with AI services, marketers can fully use their creative powers. Small brands and large businesses benefit equally from this state of affairs.
Now is the time to check out AI in marketing. The chances are good that your competitors are doing the same thing!
The post AI In Marketing: The Power of Automated Ad Creatives appeared first on Visualmodo.
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