Know the 4 common SEO myths debunked; SEO can get expensive. Sure, it’s relatively straightforward to nail down the basics but to compete, you’ll need to master all angles, from using specialized keyword planning tools to delving into the darkest depths of your website’s coding framework. But, of course, this is where the money comes into it. Most business owners simply don’t have the time to become an SEO guru and so choose to outsource the task instead. Unfortunately, while the ability to outsource such intricate processes is handy, it does make it incredibly hard for smaller businesses to compete, as they lack the capital necessary to hire an SEO specialist.
To make matters worse, the internet also hosts a staggering amount of false information regarding SEO strategy. In the same way, the school playground provided fertile ground for rumors of a yeti in GTA San Andreas to spread like wildfire; the web is the perfect place for SEO myths to flourish and proliferate. Thankfully, we’re here to help! Below, we’ll debunk the 4 biggest SEO myths, so you can avoid having your optimization efforts needlessly hampered!
Common SEO Myths Debunked: Page Speed Doesn’t Matter
Nobody likes hanging around, waiting for a page to load at a snail’s pace. This should serve as reason enough to ensure that your site runs smoothly. But contrary to what many may believe, page speed also has a huge impact on SEO. Even more, the reason to ensure your website is as speedy as possible, then!
There are many ways to speed up your pages, from compressing any high-resolution image on your site using a tool like Squoosh to more complex actions like switching hosting providers: if it’s been a while since you’ve set up your site. It might be a good time to re-evaluate your hosting requirements. At the same time, many companies opt for the cheapest hosting solution to keep costs down. As a result, they often sacrifice speed and performance without realizing it. Instead, you can invest in a fast and reliable hosting solution without breaking your budget: Cloudways, for example, offers free migration to their cloud hosting platform for WordPress sites. Built-in integration with Cloudflare ensures strong and secure performance with a viable budget.
The Quantity Of Links Is More Essential Than The Quality
One of the 4 common SEO myths debunked is that while it might seem like a reasonably sound strategy to aim for as many backlinks to your site as possible, this can have a detrimental effect on your page’s ranking.
This is because Google isn’t just interested in how many links point to your site; it also cares about the origin of these links. Therefore, we advise against producing hundreds of guest posts for spam-laden sites to insert links to your e-commerce store. The algorithms will soon find out what you are doing!
For this reason alone, we’d recommend that you only target sites with high-quality content. Take a look around their website before beginning your outreach process. If you spot nonsensical articles or clickbait headlines, run for the hills! Be selective in your outreach strategy, and only work with pages that provide genuine value. Aside from this, aim to make the content on your site as relevant to your audience as possible; otherwise, what’s the point?
Common SEO Myths Debunked: SEO Requires No Maintenance
We’d love it if this were the case, but SEO isn’t a one-time job. Properly optimizing your website requires ongoing maintenance and monitoring. There are a few reasons for this; for example, you may find that just a few weeks after steadily climbing the rankings for a keyword. Then the competition suddenly heats up, and you’re eliminated from the results pages.
Staying on top of your SEO strategy and keeping a close eye on your rivals is essential. Tools like Ahrefs or Semrush are particularly helpful, as they can provide a detailed analysis of your page’s performance and help you track the industry’s top performers. Furthermore, its widely believed that Google changes its search algorithms around 500 to 600 times a year. While many of these updates are just minute tweaks, some will significantly affect your rankings. So it’s well worth keeping up-to-date with Google’s constant changes, too!
‘Keyword Stuffing’ Works
Another common SEO myth debunked is that stuffing your site to the brim with a highly relevant keyword or two is tempting. Try not to get carried away! While search engines check your content for specific keywords. They also recognize when the page has been artificially “stuffed” with keywords.
A few carefully chosen and strategically placed keywords can work wonders. First, spend some time knowing exactly what your audience searches for. And which specific terms and phrases they use — get in their head and craft your content around them. ‘Long-tail keywords (the longest, most specific search phrases) may not achieve the same search volume level. But they generally have a higher conversion value, so they shouldn’t overlook it. Keyword stuffing can work in the short term but remember: Google’s algorithm is improving every day. The algorithm may miss something today, but it will find it in the future, and you are likely to penalize it when that happens.
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