Running a B2B eCommerce business has always come with different challenges than running a normal B2C enterprise. So, read how to support your digital wholesale activities. You will need a completely different infrastructure to run your business and a totally different approach to your customer.
With much of the world going into recession and suffering economically, B2B businesses are bracing themselves for the impact it will eventually have on them. What are the key elements you absolutely need in your business for it to be able to run properly?
How to maintain business relevance and competitive in the economic climate? We took a look at what some of the most successful B2B eCommerce brands have put in place and what they do to ensure that they are profitable and relevant.
Investing in Automation and Operations Platforms
The first thing you’ll want to do if you are overhauling your business is look at the supporting platforms you have invested in. And for example, suppose you are running a B2B eCommerce business. In that case, you will want an all-in-one platform that streamline the management of your business, from purchase to delivery and also everything in between.
A great example is Joor. Joor’s wholesale management platform is an excellent option for all B2B businesses, whether they are just starting or fully established. It provides robust planning, reporting and collaboration tools for a bird’s-eye view of the business. It also assists you in not only purchasing new products but being able to showcase your own to other brands.
Automation does not end there. Thousands of other tools and platforms on the market will allow you to automate just about everything in your business. Everything related to finance and human resources, from procurement to warehouse and social media management. You simply must find something that fits your budget and needs.
B2B eCommerce: A High-Performing Website
We have noticed that many brands create a website for themselves and then neglect to keep updating it and making improvements and changes to it. This should be a regular activity in your business, as your website is your calling card, showroom, and sales pitch to your clients.
Your home and landing pages should be simple, well laid out, and highly descriptive to convert your clients. They should have high-converting CTAs, and simple, attractive images, and your copy should be simple and punchy. You will also need to keep SEO in mind when creating the copy, which we will go into later.
One of the activities that we create for B2B eCommerce businesses is to conduct regular customer journey audits through the site. Enter the site from various channels and monitor your customer experience through the sales funnel. Where do you get stuck? What step can you leave out? Which CTA needs to be moved or changed? This will keep your website fresh and customer-friendly.
B2B eCommerce: Make Use of SEO Tools
SEO is crucial in ensuring that your customers find your website; luckily, there is tons of online support. Moreover, if you are new to SEO, you might be inundated with various tools and platforms. But, what are the absolute necessities?
Firstly, you will need a tool to do keyword research on. Whether you are creating your site from scratch, doing regular updates, or writing blogs. You will need to establish which keywords are trending and what needs to appear on pages for you to find them.
The following tool to look out for is an SEO auditing tool. This will scrape your site to establish what needs to be updated and worked on and where you can improve to increase SEO on your site. These can be either free or budget-friendly, depending on your needs. Lastly, look for a technical tool like Yoast. It integrates with WordPress sites and allows you to manage your SEO from the backend.
Lastly, Measure Everything to Make Relevant Changes
After reading B2B eCommerce business and how to support your digital wholesale activities, we know that along with all other platforms, there are a number of tools that actually help you monitor the stats on your site. You can track everything from open rates to conversions to click-throughs and ensure that your efforts are paying off and that customers are converting. And can use things like Google Analytics at the same time as metrics from your social platforms for you to correctly map out marketing strategies. Watch what works and what doesn’t and plan it from there. Once you get the formulas right, you can test and play around with different options.
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