Know the best email autoresponders software and tools to consider. Autoresponders are a way to get your foot in email automation. They are often the simplest form of marketing automation to run when setting up your campaigns – but when done right, they can be mighty in bringing in additional customers and revenue.
Here, we’ll cover what autoresponders are and what autoresponder software solutions you might consider implementing for your business.
What is an email autoresponder?
Email autoresponders is a time-based email or message sent automatically after a visitor signs up for your mailing list. Depending on the capabilities of your autoresponder tool, you can further segment your autoresponder emails based on other contact properties. But basically, the Autoresponder feature allows you to send pre-written messages passively and automatically.
You can choose how many messages appear in the auto attendant sequence and when they are delivered. For example, some autoresponder sequences may only have a follow-up message, while others may only have a thank you message for signing up to a mailing list.
Email Autoresponders Softwares & Tools: HubSpot
An email autoresponder tool that you should consider is HubSpot offers the most powerful autoresponder features on the market. Especially if you use other tools in HubSpot’s Marketing Hub, such as the form builder and pop-up forms, it’s easy to set up auto-reply emails on form submission. There are two general ways to send email responses to contacts who have submitted a build on your
page:
- Set follow-up email in form options on the HubSpot page
- Send automated emails via workflows (Marketing Hub Professional and Enterprise only)
For the first option, this is a relatively simple setup. Next, set up a follow-up email that will be sent after the form is submitted.
However, you can get pretty robust with your targeting and follow-up email assignment through HubSpot’s workflows. For example, you can break things down by contact property data you’ve collected, such as company size or service the subscriber is interested in. This allows you to customize your follow-up emails to make them more informative and personal to your users.
Additionally, you can set up a sequence of multiple autoresponder emails and include action control messages. The options are almost limitless.
If you’re using HubSpot’s form builder, you can still easily integrate with another autoresponder solution on this list, so a simple setup works.
GetResponse
An email autoresponder tool that you should consider is GetResponse, a complete marketing platform that offers tools, including landing pages, webinars, and forms. Still, its most potent tool is probably the email automation functionality.
Like others on this list, GetResponse can trigger emails based on several criteria, such as behavioral, contact property, and time-based triggers (i.e., autoresponders).
Its autoresponder feature is quite flexible. You can create email follow-up sequences with the following features:
- Unlimited messages per day
- Advanced time control
- Simple cycle management
- Day of the week selection
- Drag and drop message management
- Quick message edits
I sometimes find the usability of GetResponse seems complicated when trying to do advanced automation, but creating time-based autoresponders is incredibly simple.
Depending on the size of your list and the features you need, GetResponse pricing starts at around $10 a month (which includes essential autoresponders and a list size of 1,000).
Email Autoresponders Softwares & Tools: Moosend
Moosend is the perfect email marketing and marketing automation platform for eCommerce businesses, agencies, publishers, and more. The software offers various lead generation tools like subscription forms and landing pages to grow your mailing list.
Moosend’s auto attendant allows you to create and run a welcome series to welcome new subscribers and offer exclusive offers. You also can goal cart abandoners with deserted cart sequences to recoup lost revenue.
Moosend advanced features include:
- Powerful Segmentation and Personalization
- Scalable automation workflow
- Easy-to-use campaign editor
- weather condition filter
- action-driven message
This email platform has powerful reporting and also analytics tools, advanced marketing automation tools, and various automation recipes to help you grow your business.
Moosend offers a free plan that includes autoresponders and automation features. Paid plans start at $9/month for 500 subscribers and access to the landing page builder.
Aweber
Another email autoresponder tool you should consider is Aweber which created one of the first known autoresponder software that is still widely used and popular today.
Aweber is a bit pricey ($19/month for up to 500 subscribers). Still, the tool offers all the essential features you need to implement your autoresponder email system. This includes segmentation, analytics, signup forms, templates, and stock photos.
If you want a hassle-free solution for a relatively small mailing list (more than 25,000 emails is a bit pricey), Aweber is a great solution.
Email Autoresponders Softwares & Tools: Klaviyo
Klaviyo is well known and loved in the e-commerce world, and it has some of the coolest email automation features, particularly for behavior-triggered email.
Aweber created one of the first known autoresponder software that is still widely used and popular today. Aweber is a bit pricey ($19/month for up to 500 subscribers). Still, the tool offers all the essential features you need to implement your autoresponder email system. This includes segmentation, analytics, signup forms, templates, and stock photos. If you want a hassle-free solution for a relatively small mailing list (more than 25,000 emails is a bit pricey), Aweber is a great solution.
It’s important to note that Klaviyo is built for e-commerce. So it’s a relatively built-in stockpile for things like abandoned cart emails. And also, if you’re in e-commerce, this is a plus, but the feature set can be a little complicated for what you want to accomplish in other industries.
Of course, it’s pretty easy to do if you want to build a simple sequence of four emails after signing up for an email list.
Klaviyo offers free tier (up to 250 email addresses). When you hit that limit, you start at $25 per month and quickly increase from there (for example, it’s about $1,000/month for 78,000 contacts).
Mailchimp
Another email autoresponder tool you should consider that is one of the world’s most famous e-mail advertising gear, Mailchimp, has a great (albeit basic) autoresponder feature.
I like two things about Mailchimp:
- First, it’s simple to use.
- It’s free to start.
- For these two reasons, the barrier to entry is shallow. So for companies with less than a thousand email addresses, it’s a good solution.
However, I`ve discovered that as you scale and your automation turns extra complicated, Mailchimp turns a bit difficult to manage. For example, understanding which e-mail is going to whom and whilst is difficult.
Again, you can get started for free, but the cost starts at $20 per month.
Email Autoresponders Softwares & Tools: ConvertKit
ConvertKit is an email marketing platform for developers (bloggers, podcasters, designers, etc.). However, it’s beneficial for marketers who focus on inbound marketing.
The ConvertKit platform is simple and easy to use. However, it does include other features to help you build your inbound marketing program, including forms, analytics, and its latest automation feature set.
Pricing starts at $29/month, and this tier is available for up to 1,000 email subscribers.
Autopilot
The Autopilot is an email marketing, messaging, and automation platform that prides itself on being the most accessible marketing automation platform. Use a clear, easy-to-understand visual editor (even if you’re not an automation guru).
Of course, their platform allows for pretty sophisticated messaging and targeting, although you can also create a simple autoresponder based on a time sequence.
Pricing starts at $1 per month for up to 500 contacts and then starts at $25 per month for 500+ contacts. They also include a 30-day free trial.
Email Autoresponders Softwares & Tools: Constant Contact
Constant Contact is a simple, easy-to-use, and popular email marketing tool. It includes basic features such as templates, list-building tools, a drag-and-drop editor, and autoresponder sequences.
It’s been a few years since I used Constant Contact, but it’s the platform where I first learned email marketing. I liked it but found it frustrating when trying to edit templates and for any advanced email targeting. While it may have changed, I think Constant Contact is better for relatively simple cases.
Their basic package starts at $20 monthly, up to 500 contacts.
Omnisend
Another email autoresponder tool you should consider is Omnisend, a popular e-commerce tool with thousands of 5-star reviews across the Shopify, G2Crowd, and Capterra app stores. It has advanced autoresponders that allow you to create exciting marketing automation workflows across multiple channels, including email, SMS, web push notifications, Facebook Messenger, WhatsApp, and Viber.
This allows you to set up an autoresponder via email and whatever channel your customer has consented to use with your brand.
Omnisend, like Klaviyo, is geared towards e-commerce. However, if you are not in the e-commerce industry. Many of its e-commerce-friendly features might be lost on you. Regardless, Omnisend is a powerful autoresponder platform that is worth checking out.
They offer a free plan with essential email functions and are limited to 15,000 emails per month. Their standard plan starts at $16 a month and includes automation features.
Conclusion
Adding automation to your electronic mail advertising and marketing approach is an excellent manner to develop your campaigns. For example, you can use email autoresponders for welcome sequences, lead nurturing, abandoned carts, omnichannel marketing, and more.
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