A Customer Relationship Management system is one of the best ways to drive your business into cohesion, flexibility, and profits. As a result, CRMs, as often referred to, has become one of the essential business tools of the 21st century. Keep reading to find out more about the top three CRMs in 2022 that are currently available on the market and how you can choose the perfect CRM for your business.
Major global corporations worldwide, such as Amazon, Apple, and Adidas, have all started using CRMs because of the incredible benefits they bring to their businesses. On the surface, it might seem like CRMs are only used to keep customers happy, but that’s not the case.
When used correctly, a CRM can become the foundation of your business, leading to better teamwork and providing your business with several competitive advantages. As a thriving business looking to step up to the next level, you might be wondering how to choose one.
What is a CRM?
Customer Relationship Management systems are important in the modern business landscape. CRMs cultivate a customer service culture and allow your business to generate new leads and keep existing customers coming back. But, they also have several other important features.
CRMs allow your entire team to collaborate on projects even if departments and geographical locations separate them. It’s often as simple as tagging other team members in a task and leaving notes for them when the project moves to the next development phase. Automation is another crucial factor that CRMs bring to the table, as they can automate smaller time-consuming tasks that allow your team to focus on the bigger tasks that matter most.
CRMs even allow for third-party apps to be integrated into the software. So whether you use Zoom, Google Docs, or even Slack, your team can seamlessly use it in combination with these apps for a streamlined and efficient workflow experience. Connecting a CRM to your website and social media accounts will also collect data about anyone who shows an interest in your business in 2022. Allowing you to target specific people with marketing based on their age, job titles, geographic location, and much more.
HubSpot
HubSpot is one of the best CRMs currently available on the market. As the pioneers and industry leaders in inbound marketing, HubSpot is an excellent platform to invest in if your business needs to generate new leads and focus on social media marketing.
Perhaps the most appealing aspect of HubSpot is that it is free to use. There are no hidden costs or limited-time offers. HubSpot offers fully functional and free of charge. Some features might be limited, making the free CRM version more suited to smaller and medium-sized businesses. Moreover, you can upgrade the HubSpot CRM as your business scales up. This allows you to stay within your budget and unlock more features of the CRM as and when you need them.
This CRM is excellent in many ways, and with three different “branches,” your business has the freedom and flexibility to grow in the direction that is most important to you. With a Sales Hub, Marketing Hub, and Customer Service Hub. You can choose which package to upgrade according to your vision and goals.
Pipedrive
Another CRM that has become incredibly popular in recent years is Pipedrive. This CRM mainly focuses on sales teams and assists employees in tracking their leads and whether they are converting. This will help you to measure your sales progress over time.
The best feature that Pipedrive has is that and can fully customise it. With different options for sales pipelines, app integrations, and email connectivity. You can tailor this CRM to your needs and preferences. Pipedrive has also been praised for being incredibly user-friendly and having an easy integration process.
Pipedrive does have some limitations when it comes to third-party app integrations, which is something that many users have requested to be improved. There is also no way to send emails from within the Pipedrive CRM, which is a vital element to consider in a CRM in 2022.
Salesforce
Salesforce is another massive CRM that has taken the world by storm. There are thousands of global corporations that use Salesforce as their go-to CRM. Salesforce mainly focuses on sales, allowing its users to generate new leads and convert them into paying customers.
Salesforce is excellent for larger businesses because it allows for easy social media integration and connectivity. Moreover, the system is easy to learn, making onboarding new employees a breeze.
However, Salesforce is one of the most expensive CRMs on the market, so you won’t often see it being used by small to medium-sized businesses. In addition to the standard expenses, Salesforce requires a dedicated team to keep it running because of the behind-the-scenes complexities.
How to Find the Perfect CRM
With hundreds of different CRMs on the market, it’s tough to decide which one will best suit your business needs and preferences. And ultimately, it all comes down to what your vision is and what your goals are. A CRM should not burden your business with complexity, higher expenses, or frustration due to a lack of features. Instead, a CRM should result in your business flourishing.
In an ideal world, you would be able to try out each CRM until you find the perfect one. But, unfortunately, it’s not that easy. CRM integrations can be complex, and you often need to migrate all of your business data onto the system too.
The best way to find the perfect one for your business is to set up a meeting with an expert. Moreover, there are tons of different agencies out there that can help you to choose the right CRM and properly implement it into your business. MO Agency is one of the most reputable companies to consider when choosing a CRM in 2022. And getting all the help, you need to set it up and hit the ground running.
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