While most of the world has spent the past two years battling a financial slump, the Land Down Under has enjoyed relatively prosperous times. This has been largely thanks to buoyant consumer spending, which in turn has given businesses the confidence to invest in the future instead of worrying about surviving from one month to the next. In this article, we’ll review the Boom time for Australia’s web development and tech industry & sector.
One area that is enjoying a notable boom is web development. Industry statistics show there are currently about 18,000 web developers working in Australia and research by the Australian Bureau of Standards predicts that the nation’s demand for web developers will increase by 20 percent over the next two years.
Small businesses enhancing their web presence
Back in 2019, there were shocked headlines over the fact that the majority of small businesses in Australia had no website. A year later, as the physical world shut down, there was a desperate clamor to get online. These mostly comprised rush jobs on WordPress to develop some sort of web presence.
Industry experts recommend that even professionally built websites get a thorough refresh and redesign every two to three years. It is no surprise, therefore, that many of the websites cobbled together in haste by business owners are now undergoing a professional refresh. But that is only part of the story.
Casino sites represent a special case
Technology is advancing all the time, and there are always improvements that a web designer can make to any website. But some sectors are more sensitive to such changes than others, and for them, a website that uses the very latest technology is not just nice to have, it is a competitive advantage that could be key to whether the business sinks or swims. In this article, we’ll review the Boom time for Australia’s web development and tech industry & sector with businesses confidence to invest.
The online casino sector is one of the best examples of this principle in action and we discuss elsewhere the specific considerations relating to web design in this niche. Australians gamble more money per capita than any other nation and since 2020, they have increasingly elected to do so online.
In fact, from 2020 to 2021, the number of Australians playing the pokies online increased by 50 percent. That number has continued to climb, albeit less steeply, in 2022 and 2023.
The result? You need only look at https://www.casinoaus.net/real-money-casinos/ to see the choice of Australian real money online casinos that are available. If a site does not offer the latest technology, the best experience, a mobile casino that is as good as the desktop version and so on, the owners might as well pull the plug and go home.
Calling in the professionals for Australia’s web development sector
It’s not just small businesses and online casinos that are calling in the experts. Even those medium sized and larger businesses that established their websites years ago are being forced to acknowledge it is time to modernize.
20 years ago, companies had an IT team, guys and girls straight out of TV sitcom land who sat in their dedicated corner working magic to make the computers work. Senior management knew little about what they did, beyond checking off controls regarding data backups, antivirus controls and the like.
These were the people who were suddenly given the task of building a website. The brutal truth was that the quality of the result depended if someone on the IT team happened to have some web design knowledge for Australia’s web development sector.
Today, that seems as crazy as performing in-house servicing and maintenance on your vehicle fleet by sending them to the engineering department. Hoping someone there knows about vehicle maintenance.
Sticking to the knitting is Business 101 in 2023. If your business is not about web design, your people should not be designing websites. Today, more than ever. The features and UX of your site have a direct impact on business success, and leaving things to chance is not an option. That’s why web designers are in so much demand and the best can name their own salaries.
Earning potential for Australia’s Web Development Sector
So, what can Aussies expect to earn as web developers? Just to give an idea, PHP developers are looking at a salary in the AU$90s. While those specializing in Java are into six figures. The important thing is to stay current and to specialize smartly.
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