It’s often very easy to tell an advantage from a disadvantage. A real challenge lies in recognizing when these advantages are significant enough to make a difference. An even bigger challenge lies in knowing when this difference is big enough to justify a massive investment on your part.
Now, the majority of these advantages can be seen in the most unexpected of places – shopping cart abandonment. The reason why customers abandon your store without buying anything is often a reason why they buy someplace else. If you just had this one thing or fixed this one issue, you might have kept some of this lost profit.
Another answer lies in the field of marketing.
So, with that in mind and without further ado, here are a few simple decisions that you had no idea could make such a massive competitive edge.
1. Simple checkout process
Believe it or not, a simple checkout process is one of the best ways to make your sales skyrocket. How come? Well, for starters, a lot of customers hate having to register in order to make a purchase. So, if you allow them to just buy and leave, you’ll keep a lot of those who would otherwise abandon the shopping cart.
Second, you should never underestimate the fragility of the concept of impulse purchase. Sometimes, your customers buy products that they would otherwise never get. Sometimes, just giving them a few more seconds to think is enough for them to drop the entirety of the process.
Other than this, your customers prefer not to leave too much information (more than they absolutely have to).
- They understand that without providing their payment information, they can’t buy the product.
- They also understand that they cannot have it delivered without providing an address.
- You may even ask them for an email so that they can get a confirmation of an order, but that’s it.
The device or application that they’re using (perhaps even their browser) already has the majority of the information needed, and the customer will be able to carry on with the process.
Just keep it complete in as few clicks as possible.
2. Better ranking
Another thing you must know is that better ranking changes everything.
First of all, a better ranking gives you more traffic. The majority of people just click on the first link (or first few links), while a small, negligible percent ever goes to the second page on SERPs.
Another thing you must know is that great ranking also comes as a reputational factor. The majority of your audience doesn’t understand how search engine rankings work. They just assume that the top few results are the best. They’ve gotten this completely intuitively, but they’re not completely wrong either. Just because they don’t understand how something works doesn’t mean that they don’t get the result.
It’s also important that you understand that the majority of your in-person customers check you out online before buying offline. Not only that but according to some of the latest studies, the majority of online searches in 2024 won’t even result in a click. People get all the information they need from a snippet.
Just keep in mind that SEO takes time to deliver results. So, you might also want to engage in a few quicker methods. Paid advertising can help you cut the line by getting an immediate infusion of traffic.
3. More payment options
Imagine a scenario where a customer wants to buy something, but they find out that you don’t support their payment method. How are they likely to get a new card, open a cryptocurrency wallet, or register on a gateway they haven’t previously used? It’s more likely that they’ll just look elsewhere.
This is why it’s so important that you include as many of these payment gateways as possible. Just think about it – the maintenance of the system doesn’t cost you more, and it doesn’t make it more complex to run.
Moreover, you would be surprised at how many people engage in all the different payment methods. For instance, more customers than ever have crypto wallets. Sure, they might have opened this wallet in order to find the best crypto to buy now, but this doesn’t mean that they won’t also use it to make a purchase.
Of all the absurd ways to miss out on profit, this one might just hurt the most. After all, your customers are there; they like the price, they like the offer, they’ve made it all the way to the checkout, and, on the final click, they can’t find the box to check.
Seeing as how easily avoidable it is, this is a completely inexcusable missed opportunity.
4. Lack of transparency
Another major reason for a high shopping cart abandonment is the lack of transparency when it comes to all sorts of information.
First, there’s the lack of transparency when it comes to pricing. This is also one of the biggest causes of high shopping cart abandonment. You come to the site with an intention to buy. See that the price of a product suits you and proceed to the checkout. Then, you realize that the price you saw was without shipping and taxes, which means that the price is actually significantly higher. You give up on the purchase.
The reason why this is so important is because it doesn’t end with a botched sale. It ends with a negative customer experience. That customer might never come back. They know that prices are higher than they appear on site, and they remember that this is why they gave up last time.
It’s also important to mention that if they don’t notice the price difference and actually make a purchase, they might feel scammed. They might demand cashback or just never come back again.
5. Focus on customer experience (CX)
People quickly forget what you looked like and what you told them. All they remember is how you’ve made them feel. This is true for interpersonal relationships, but it’s also true for businesses.
This is why the focus is on customer experience.
Just ask yourself one question – if I were a customer, what would I want?
What kind of navigation would suit you the most, and which navigation trends and traits would irritate you (sometimes to the point of leaving for good)? By working on your UI through the lens of CX, you’ll have a much easier job at making a good first impression.
It’s also important that you understand the trends and the norms of the industry. People already have some expectations. You’re not the first and the only business they’re working with, and you’re definitely not the only site they interact with. You need to follow a pattern
The post 5 Simple Decisions You Had No Idea Were a Massive Competitive Edge appeared first on Visualmodo.
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