Did you know that crypto marketing is significantly different from traditional digital marketing aimed at promoting products and services in WEB 2.0? Actually, this statement also applies to one of its types – email marketing for crypto projects. Below, the trusted crypto community management agency Coinband will reveal its best practices on this type of digital marketing. In this Coinband crypto projects master class, you’ll learn all about top email marketing strategies.
5 Parts of Building an Effective Email Marketing Strategy
Would you like to achieve maximum ROI on your digital marketing investment? Then, let’s find out what essential parts an email marketing strategy for crypto projects includes.
Formation of an email database
While many marketers “sin” by purchasing ready-made databases, you definitely shouldn’t look for easy ways in crypto marketing, otherwise this could result in a hopeless loss of reputation for your project. In general, there are several effective ways to build such a database:
- launching bounty campaigns and airdrops with the need to pre-register via email;
- subscribing to a newsletter on your website or community;
- providing access to free but valuable content in exchange for providing an email (this could be trading training, insights on long-term investments, tutorials for developers, etc.).
Of course, these are not all existing approaches; in addition, you can use them in turn or together to understand which one will bring you the maximum conversion rates. The main thing is to spend your budget moderately on each of these types so as not to waste all the money on something that may not be effective enough. In this Coinband crypto projects master class, you’ll learn all about top email marketing strategies promoting products and services.
Audience segmentation and mailing setup
Despite the fact that seasoned marketers can effectively segment the target audience depending on its demographic characteristics, goals, pain points, behavioral patterns, etc., the approach that brings the highest conversion rates remains personalization achievable through AI-driven email newsletter automation tools. In the end, the effectiveness of choosing a particular tool for automation often depends more on the experience of the specialist working with it, because sometimes, even the most advanced solutions based on artificial intelligence do not bring such high conversion rates as manual targeting.
Bypassing spam filters
The vast majority of email services, in particular Gmail, have powerful spam filters that distribute emails from newsletters in the spam folder. Naturally, this is not what you need. This is why it is so important to use advanced tools to automate email marketing tasks and resort to the services of professional marketers – thanks to this, you will be able to bypass these filters by personalizing the approach to each individual recipient and eliminate stop words and suspicious links and images in your promotional content so that your letter ultimately arrives to the main inbox folder. Keep reading Coinband crypto projects master class, you’ll learn all about top email marketing strategies promoting products & services.
Coming up with motivating CTAs
You should also think about what your calls to action (CTAs) should be, because any of your letters should motivate the recipient to do something: be it buy your cryptocoins, contribute to the development of your community, participate in an airdrop, or something other. To do this, you need to know special words and expressions for the target audience that can provide the highest conversion rates. Also, you should try to turn the advantages of your project into benefits for its participants. Ultimately, you need to be short, concise, polite, and unambiguous in your appeals – otherwise you may minimize the benefit of earlier efforts aimed at moving customers through the sales funnel.
Creating valuable content crypto email marketing
There are several types of content that can provide practical value to the recipient of your email – actually, which is why you should consider building a long-term email marketing strategy that includes all of these types. In particular, we are talking about the following types of content useful to the end user:
- notifications – this can be a greeting to a new community member. So, confirmation of the creation of a crypto wallet. A message about changing a password or withdrawing funds, as well as everything that concerns the interaction of a specific person with your project;
- informative content – this includes everything that reduces the entry threshold for end users into your project. These can be guides, tutorials, manuals, infographics. Reports, and other exclusive content that you do not post in any other place of your digital presence;
- referral programs – in such letters, you can express special gratitude to your customers for attracting new members to your project’s community. Usually, this is done through the provision of special “goodies”, be it free cryptocoins. Early access to closed functionality, and so on;
- news and updates – this category of content includes everything that describes the growth. Development of your project: receiving awards, articles in the media, the project’s transition to a new stage, etc.
Crypto Email Marketing Final Thoughts
We hope that we highlighted in detail in this article all the specifics of crypto email marketing, and now. You understand why tasks associated with it should be delegated. Only to those specialists who have extensive experience in promoting WEB 3.0 projects. In particular, you can contact us. The Coinband agency, to be sure that all your investments and time will be rewarded many times over.
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