In this article, we’ll explore how a better designed website can lead to more conversions, improve and boost rates & success with design. Every business shares a universal goal: achieve more conversions. In an era where most industries are stacked with competitors, getting maximum conversions leads to:
- Increased revenue and profit
- Better ROI
- A greater user experience
However, the main obstacle that businesses face is actually achieving those conversions. It’s no secret that getting customers to perform the actions you want is incredibly difficult, especially in the digital age. However, one of the best methods that you can rely on is implementing a better designed website when looking for more conversions.
The Important of a Well-Designed Website to Lead More Conversions
- 75% of customers judge a company’s credibility based on website design (Sweor)
- 94% of first impressions are directly related to website design (MadeByShape)
Website design is key to everything. When you implement a website design that is truly effective, it automatically makes customers more engaged. They view your company in a more favourable manner and (in turn) are more inclined to make purchases and complete instructed actions.
This is true across all major industries, including technology, entertainment streaming, and gambling. For instance, gamble-usa.com has redesigned its site completely in response to growing levels of competition in the iGaming industry. With its newly designed website, featuring a black and red color scheme, mobile-friendly features, and fast loading speed, conversions are up — which is something that every business wants.
Other factors of a well-designed website to lead more conversions include:
- White space
- User-friendly fonts
- High-quality images and videos
- Fresh (and high-quality) content
- Excellent branding
If your website doesn’t have these features and is poorly designed, then it’s going to struggle. This is because business sites with bad designs typically have poor SEO rankings, low traffic, and dissatisfied customers. Knowing this, implementing a new website design should be at the top of your business’s to-do list this year, especially if you’re looking to get those all-important conversions.
Get Started with a New Business Site Design
Whether you’re a small start-up or a big business that’s been operating for over a decade, it’s easy to get started with a new site design. Normally, if you’re looking for a full-scale change, the first step is to contact a website designer. The designer will then work closely with you to achieve your vision and tick all of the right boxes. Alternatively, you can opt to do the changes yourself, such as changing your website’s WordPress theme if that’s the platform that you use. Continue reading to discover how a better designed website can lead to more conversions, improve and boost rates & success with design.
Seek User Feedback
During the redesign process, it’s an excellent idea to continuously collect user feedback. Remember, the customer knows best. By collecting feedback, you can then make relevant adjustments and tweaks. For example, you might find a common theme is that customers want your website to feature dark mode or simpler call-to-actions. Until you collect feedback, though, you won’t have a genuine understanding of what they want.
Website to Lead More Conversions Conclusion
Moving forward, customers will continue to do most of their shopping and browsing online. Ultimately, this means that more focus than ever will be placed on website design, which is why your business needs to stay ahead of the curve and take your website to the next level. Once your new website design is in place, the benefits will be endless, from more conversions to greater customer satisfaction.
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