Writing blog posts that appeal to Google and your audience can be a difficult balance to get right. You want to optimize your content to give it the best chance of ranking in those elusive top spots, but it still needs to read like it was written by a human. In this article you’ll learn how to write SEO blog posts that still sound human.
If you’re ready to take blogging seriously and need some tips for success, this article will outline the best way to write SEO (search engine optimized) blog posts that still resonate with your audience.
Start with Your Audience, Not Keywords
Before you head straight to a keyword research tool, think about what your audience wants to know.
What questions might they ask, or what problems might they need to solve? You should write for your audience first, meaning that any competitive keywords should fit into your writing—not the other way round.
Use Keywords Sparingly
On the subject of keywords, you might think that stuffing as many as possible into your article will give you the best chance of ranking. But actually, too many keywords can look forced, which is jarring for your readers and a red flag for Google.
You don’t want to look like you’re trying to cheat the algorithm—remember that Google values content, not just how many times a keyword is used. Instead, use keywords naturally within the article rather than cramming them in every other sentence. Keep reading to understand how to write SEO blog posts that still sound human, that appeal to Google and your audience.
Write How You Speak
When a lot of people write blog posts for the first time. They try to turn into somebody they’re not, either with an overly formal tone or lots of purple prose.
But actually, blog posts are the most relatable and effective when they’re written in a conversational, informal tone. So, write like you’re talking to someone, using everyday language, contractions, and a good mix of sentence lengths. You want your content to feel approachable, not robotic.
Break Up Text: Write SEO Blog Posts That Sound Human
As a consumer of content, you’ll probably agree from experience that large chunks of text are hard to read.
Keep this in mind when you’re formatting your blog posts. Split long paragraphs into short ones, around two-to-four lines max. So, use bullet points and headings to guide your readers through your content. This makes the post easier to scan for your readers and for search engines.
Add Value, Not Just Words
Search engines love content that actually helps readers. So while you might be trying to aim for a specific length for your content. It’s actually better to focus on quality over quantity.
When you’re making a content plan, think about articles that will help you share practical advice. Or unique opinions rather than padding out your posts to hit a word count. Whether you’re writing about the best Syncio WooCommerce tools or how to wash your dog. The most important thing is that your article provides value to your target audience.
Write SEO Blog Posts That Sound Human Conclusion
If there’s one thing to take away from this article. It’s that writing for SEO isn’t the exact opposite of making your content seem human written. When you’re working on your content strategy, just remember to focus on your audience. Rather than the search engines, and you’ll win both ways.
The post How to Write SEO Blog Posts That Still Sound Human appeared first on Visualmodo.
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