How to create a paywall in WordPress websites and why you should? Do you want to make a WordPress paywall but are unsure of the best way to do it?
Paywalls are a great way to increase revenue from premium content on your site. And while you’ve probably seen paywalls on major publishing sites, you might not know precisely how to create one for your site.
How to Create a Paywall in WordPress Websites And Why You Should?
What is a Paywall?
The paywall is a feature that gives users free access to some content on your site but requires payment for premium content. This is the method used by publishing sites and most major news networks.
When users consume a certain amount of content, they are prompted to log in to their accounts to get more content. Alternatively, the user sees the campaign in the image above and charges a small fee in exchange for unlimited content.
And that’s great for celebrities like the New York Times, but are you using the right paywall for you? Well, that’s not the case.
If you publish a lot of high-quality content that provides excellent value to your readers, you should consider using paywalls.
Know the pros and also the cons of using a paywall
If you pick out to place a paywall on your WordPress site, you may obtain cash from folks who need to get the right of entry to your content material. This can appear to be a high-quality manner to generate a few extra earnings till you realize that your content material wishes to be sure exceptional and/or in excessive call for all and sundry who desire to pay simply to study it.
One of the perks of the usage of a paywall is that you’ll nearly without a doubt get greater sales in line with a view than with conventional advertising, particularly if you are the usage of AdSense.
Also, it is accurate advertising and marketing to apply a paywall due to the fact it is an implicit declaration that you are imparting top-rate content material.
Among the cons of using a paywall answer is that if your content material is underneath common, you definitely should not earn any earnings.
A paywall additionally introduces a greater software program to hold or some other dependency relying on whether or not you choose an on-premises or cloud-primarily based totally answer.
Various paywall models
Not all paywalls are the same. There are different types based on the type of content that is blocked and the overall business model of your site. So, here are the five of the most popular paywall models:
1 – Pay-Per-View
The PayPerView model sounds exactly like that. Visitors will see the title of the article and a reader or summary if the article is scientific and will be asked to pay a fee if they want to read the article.
This model is usually reserved for sites that present research information as needed. For example, medical journals that provide articles on the association of specific behaviors with health problems will probably choose this model.
2 – Free for a while
So, this model gives visitors free access to the site for a set period of time (perhaps a month) before a subscription is required. This lets visitors know what kind of content is on your site before paying for it.
3 – Subscription
The subscription model sounds exactly like that. People pay a fee and have unlimited access to the site for a period of time when the subscription ends and will block the user’s content unless the subscription is renewed.
4 – Measured Paywall
Paid paywall solutions are popular with some well-known companies. For example, the Washington Post allows only five articles a month for free before a subscription is required.
When you browse some articles on your site, you should see a pop-up in the lower-left corner of your browser warning you that there are only a few articles to read before you log in.
Paid paywalls are another model that allows visitors to understand the type of content they are offering before they financially promise to read it on a regular basis.
5 – Micropayments
People strangely treat numbers. You tell someone something is $ 404, and they never pay you. Tell them to buy a subscription to The New York Times with Digital Access (ahem) for only $ 1 a day.
What if your blog could use the same vague and myriad momentum in the human mind? What if the customer could make a comfortable small payment instead of trying to make a large payment that would strain people? “It’s just a dollar,” they’ll say.
Why does this work? As Apple discovered with iTunes, people are often more willing to make small purchases if they feel their money will be worth it. You spend $ 3 on three songs to see if you like them, and if you like them, you decide to buy the entire album, but why spend $ 20 on an album that you might not like?
This is the value of micropayments and shows how they can help monetize your WordPress site. Micropayments can reassure shoppers while showing the value that makes a product valuable.
Creating a paywall on your WordPress site
This tutorial uses MemberPress. This is the best WordPress membership plugin that makes it easy to sell your subscription-based products on your website.
So, you need to install and activate the MemberPress plugin. For more information, see the step-by-step guide for installing the WordPress plugin.
After activating the plugin, go to MemberPress » Settings » License page to enter your license key. You can find this information in your account on the MemberPress website.
Enter your MemberPress license key
Just copy and paste your license key and click the Activate button.
Then you need to set up how to receive payments. MemberPress supports several popular payment gateways, such as PayPal, Stripe, and Authorize.Net.
To add a payment method, go to the MemberPress »Settings page, go to the Payment tab and click the (+) button.
You must specify the name of this payment method and then select the payment gateway from the drop-down menu.
Add a payment method for your paywall subscriptions to create a Paywall in WordPress
MemberPress will ask you to fill in the details of that payment method. For example, for standard PayPal payments, you will need to enter your PayPal email address:
- Entering details for the chosen payment method
So, you can also add multiple payment options by simply clicking the (+) button and repeating the process.
When you’re happy with your payment settings, don’t forget to click the Update Options button to save your changes.
Creating a Paywall Subscription Plan Now that you have completed the
initial setup create the paywall itself. So, to do this, you need to create a membership level in MemberPress.
Just visit the MemberPress » Subscriptions page and click the ‘Add New’ button at the top.
Add a new association to create a Paywall in WordPress
You need first to give your membership plan a name (title) and then set a price in the ‘Terms of Membership’ box on the next screen. Here, we call our membership ‘Premium Membership’ and set the price to $5/month:
- Setting up the new association, including pricing
To create a paywall on your WordPress site, you can set the membership agreement as needed. So, for example, if you want to create a free membership, you can leave the price at 0.00.
Billing type You can also choose between “Periodic” and “One-time.” So, you can choose from monthly, yearly, weekly, quarterly, or custom options for recurring payments.
If desired, use a text editor to enter a description for your membership plan or further customize it in the Membership Options field.
- Membership options
So, in most cases, the default settings will work, but you can still check out to see if you want to change anything.
And when you’re done, click the Publish button to create a membership plan.
So, you can create multiple membership plans with different subscription levels.
For example, you can create premium and VIP plans to give users more limited access to content and features.
Adding content behind the paywall
Now that you’ve created a membership plan, it’s time to choose what content you want to restrict with a paywall in WordPress.
MemberPress offers powerful rules that provide multiple ways to restrict content to specific membership plans.
So, to set up a rule, you need to visit the MemberPress » Rules page and click the ‘Add New’ button at the top.
- Creating a new rule
And next, you need to select the content you want to restrict. So, simply click on the first drop-down menu to select the content that matches specific conditions.
- Creating rules to restrict access
To create a paywall on your WordPress site, you can select content by category, tags, child pages, individual postsand more. We chose ‘All Content Marked Premium.’
Below that, you need to select a membership plan or individual member. We choose ‘Association’ and then the plan we created earlier.
Now you can click the Save Rule button to store your changes.
Now, if someone tries to view content marked ‘premium’ without a subscription. Default message that visitors will see if they are not subscribed and logged in
Tip: You can customize this message by adding or editing your rule. Just scroll down to the Unauthorized Access section. So, you need to select Custom from the Unauthorized message drop-down menu and enter the message you want to use.
Changing the unauthorized access message to create a Paywall in WordPress
And you can add links, images, and format text here. So, you can also hide the login form and replace it with a link. Here’s what the paywall looks like on our test site.
- Custom Paywall on MemberPress
So, here you can add links and images and format the text to create a paywall on your WordPress site. You can also hide the registration form and replace it with a link. This is what the paywall looks like on the test page. MemberPress
- Custom Paywall
So, if you go back to Posts »All Posts on the dashboard, you’ll see that all posts that match this criterion are tagged with your membership plan.
- posts with listed access levels
For more information on setting up MemberPress, see the ultimate guide to creating a membership site.
Allowing a limited number of non-members to watch
What if I want to allow non-members to view a certain amount of content for free? So, this can be a great marketing tool.
So, you can enable this in MemberPress by going to MemberPress »Settings» General in your WordPress dashboard.
Settings – General in MemberPress
You will need to scroll down to the ‘SEO & PayWall section and check the ‘Enable PayWall option here. Next, you need to enter the number of free views you want to provide.
Note: So you can also give search engines access to protected content here.
This allows paid content to be ranked by search engine results, but the cache plugin must be disabled. This can slow down your WordPress site.
So, be sure to click Update Options at the bottom of the page to save your changes. It is over.
Hope this article helps you create a paywall on your WordPress site and add a free preview option. You may also need the WordPress plugin to review the guides for creating email newsletters and increasing traffic.
The post How to Create a Paywall in WordPress Websites And Why You Should? appeared first on Visualmodo.
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