New and seasoned freelancers are always searching for different marketing strategy ideas to grow a business. These ideas should help, so let’s discover the secret SEO techniques, strategies, and tips that freelancers are using to:
- Drive Clients
- Gain More Organic Traffic
- Rank Higher than Competitors
Both new and old freelancers know this to be true. But content marketing can be challenging and intimidating, especially if it’s an area you’re not experienced in. Thus, finding the best ways to create a top-notch SEO marketing strategy is important. Strategies that will continue to drive traffic to your own site and get you ranking high in Google searches.
Yeah, that sounds great, but where do you start? No worries! We’re here to give you the lowdown on everything a successful SEO marketing strategy entails. By the end of this article, you’ll have a better understanding of SEO best practices and how to use them throughout your freelancing website.
What Is an SEO Marketing Strategy?
So, the basic question is: What is an SEO marketing strategy?
To answer this, we first need to chat about what SEO is. SEO, or Search Engine Optimization, is the different methods used to appear above the competition in Google Analytics. With the proper SEO efforts, you have the power to rank on the first page of any and all search engines.
An SEO process isn’t easy to navigate, but with a little research, you can soon become an SEO expert.
Where to Start a Winning SEO Strategy
When starting out, your main goal should be to develop an effective SEO strategy. The strategy will benefit your freelancing by driving organic search traffic to your site. SEO marketing should revolve around:
- Text
- Graphics
- Videos
- Images
These are the typical features found throughout a website and can all be part of a solid SEO strategy. Using keyword research (more on that later), one can describe and write high-quality content to increase the site’s search results.
It’s important to note there are tons of people googling daily. SEO metrics base their entire existence on these searches of existing content. This means that the only goal is to determine what questions people are asking.
Use those questions and answers to create an SEO content strategy. Focus on creating relevant content that provides solutions. Implementing long tail keywords into your content will drive searchers to your Google page.
Factors of an SEO Strategy to Drive Organic Traffic
There’s no doubt that an SEO strategy is going to, in some way, drive traffic to your site. The Google algorithm never fails. Once you have a basic understanding of it, you’ll be on your way to successful web traffic. Here are a few on-page SEO factors that will help to improve search volume and ways to create content.
1. Freelancers Create High-Quality Content and SEO to Grow Business
Valuable content isn’t always easy. Although, Google has clarified that it’s what tops the search ranking. High-quality content requires a method of writing that includes natural flowing keyword optimization.
Relevant keywords should not affect the quality of your writing. Overpacking the target keywords won’t enhance the content if it’s not valuable. It’s vital that whether you’re writing or you’re hiring a writer, the content must flow naturally and include high-quality, on-page optimization.
2. Keep Your Web Pages Unique to Discover Freelancers SEO Strategies
Like everything else in freelancing, you’re unique. Creating a site that showcases your unique qualities is essential and will help you score higher in search rankings.
When creating content, it’s okay to research and use stats found on different sites. But be sure to give credit where credit is due. Giving credit is also quite simple when it comes to writing online. Other sites will actually appreciate your use of their information.
Provide each fact with inbound links. These links will bring readers to the original source.
No matter the situation, plagiarizing never ends well for an SEO campaign. It’s important to run your blog post through a plagiarism checker before publishing.
3. Avoid Focusing on Sales: SEO Tips and Techniques that Freelancers Use to Grow Business
It’s important to note that SEO drives traffic. But overstuffing your site with sales pitches may be more detrimental than helpful.
Instead of relying too heavily on sales pitches, try using a Call to Action link. This will help clients find ways to reach out and stay in contact, but it won’t make them feel too pressured.
No one likes a website that oversells its products. It’s important to shift your view away from upselling your services to educating readers. Once people have a sense of your freelancing skills, they’ll be much more apt to buy or use your services in the future.
4. Long-Form Content Is Key to Discover Freelancers SEO Strategies
Okay, we know quality content is key, but long-form content is important. Longer posts, somewhere around 1500+ words, should be the norm. With that in mind, though, it’s important that you don’t sacrifice high-quality content for long-form content.
The longer the content, the easier it is for Google to understand what it’s about. This, in turn, makes it much easier for search intent to get someone to your page. But, a better customer experience definitely outweighs the long-form content. As a result, you will benefit from the top SEO tips and techniques that freelancers use to grow a business.
Technical SEO Factors to Consider
Although high-quality, optimized content is essential, there’s something else to think about. The technical side of digital marketing can be just as challenging. The level of difficulty depends on the following questions:
- Did you create your own website?
- Do you understand website creation enough to optimize the technical SEO of your site?
- Are you willing to hire a technical freelancer to take over your site?
There are different aspects of the technical SEO side that are often overlooked. These aspects are vital to ranking higher in Google searches. But it can be challenging to understand or change. Unless, of course, your expertise is website driven. These are a few ways your site may need to be enhanced to improve organic search traffic.
1. Site Speed: Discover SEO Strategies Freelancers
Are the loading and overall functions of your site up to par? Google can tell if it’s not, which essentially could affect your rating. It may be hard to believe, but Google can rate a site based on its user-friendly aspects.
Unfortunately, slow loading and download speeds aren’t considered user-friendly. There are different ways to go about speeding up your site’s processing. If you’re not feeling tech savvy today, don’t be afraid to reach out to your site management team. Or hire someone to help get the technical kinks out quickly before Google notices.
2. Backlinks and Their Effect on SEO
Backlinks provide credibility. A backlink is when another site links to yours as a reference point. It can be difficult to get backlinks, especially when you’re just starting out. The main way to receive more backlinks is to create more content.
The more content you create, the better off you are. Create content about answering questions and discussions. Optimize the pages with the best SEO performance possible, and hopefully, others will eventually include your site in their internal linking.
Creating content isn’t the only way to get backlinks. There are various ways for certain freelancers to get backlinks through third parties.
As a freelance photographer, you could reach out to different websites asking to share your pictures. A chef, on the other hand, could reach out to recipe sites or restaurants to share recipes, photographs, and more on their sites. It all depends on your expertise and, as with most other aspects of life, your network.
3. Discover SEO Strategies Freelancers: Focus on Your Meta Description and Tags
Focusing your energy on metadata and tags is important. These will add to your chances of ranking high on Google.
Metadata is an overarching term that includes all the meta descriptions. These descriptions are in various places throughout the site. The following metadata is the most optimal for SEO:
- The Title Tag
Titles have been important since the first printing press was invented. They haven’t lost that importance over time. This is the first thing your readers will see. The title will pave the way for readers and Google to learn the specifics of your page.
- The Meta Description
The meta description is the actual description of the page. It should contain somewhere around 160 words that give an overview of what the page is about.
- Alt Text
Alt text is the image optimization of your page. Alt text provides a description to search engines. But it will also help to provide information for readers if an image isn’t loading. It will also be read aloud if a screen reader is being used. Follow these SEO tips and techniques that freelancers are using to grow a business.
- Header Tags
Content can use header tags from H1–H6. These headers will help provide search engines with more direct information about the page. It’s important to optimize these headers with keywords if possible. It’s also important to be aware of overusing headers. Quality over quantity.
Create an SEO Strategy That’s Effective and Robust
An effective SEO strategy is important for any business online—especially if looking to gain more traffic. SEO can help to build a freelancing business. After all, freelancers are pretty special. Being an expert in a specific field gives all the opportunities to educate and prove skills.
Whether a website for your business is used as a portfolio or a place to review and purchase services, it can benefit from SEO-optimized content. Use your freelancing expertise to teach and provide clients a place to go when they need to build trust with you. Focus on:
- Q&As
- Informational content
- Providing behind-the-scenes metadata
It will all help provide the trust that clients are looking for. Follow these freelancers SEO tips, techniques strategies, and you’ll be driving traffic to your site in no time and grow the business.
The post Discover the SEO Strategies Freelancers Need to Grow a Business appeared first on Visualmodo.
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