High-quality photography will have an even more significant impact on conversion rates than the aesthetics of your eCommerce site itself. Having professional-looking pictures of your products is a quick and straightforward way to boost your online shop’s attractiveness.
It’s vital to keep in mind that people who shop online do not enjoy the same sensory experience as people who purchase in a physical store. Your products are intangible; your customers can’t hold them. A product’s texture, fit, and appearance can be shown from many angles and in different conditions using high-quality eCommerce product photography.
Simply by becoming familiar with some essential product photography tips, you may significantly improve the quality of your product photographs and fight for happier, returning customers as you move along in your eCommerce journey.
So, if you want to increase sales, credibility, and recognition of your business, check out our five simple suggestions for improving your eCommerce product photography.
Use The Right Equipment
To get professional results from your photography, you need professional-grade gear. While digital cameras have certainly improved over the past few years, some aspects remain more crucial than others. Find cameras, for example, that have optical zoom lenses and the capacity to synchronize with a light source that is separate from the camera.
However, not every eCommerce startup can spring for a dedicated photography studio and expensive equipment. If that’s your case, image-generating AI software is a great option, and if you invest in the right software for your needs, you’ll have no trouble creating beautiful AI-generated unique designs of your products for a fraction of the price of professional photography equipment.
Readjust The Exposure Settings On Your Camera
The term “exposure” refers to the amount of light that enters the camera and the sensitivity of the image sensor. Three factors—shutter speed, aperture, and ISO—combine to establish exposure. Alternatively, the auto-exposure option found on most digital cameras allows the camera to choose the optimal exposure settings automatically.
Verify that the product has adequate visibility. This means that you may need to use a combination of light sources to eliminate shadows and uneven lighting on your goods. If you don’t have a lightbox, try shooting outside or mixing window light with an overhead light to get adequate illumination.
Get Yourself A Tripod
Whether you’re shooting with a professional camera or a smartphone, a tripod is essential for capturing steady, high-quality photographs. If your hands are shaky, a tripod might help you take sharp photos.
You may achieve a more uniform look in your photographs by using this tool. The products can be shot consistently in terms of height and angle if they are placed on a table or set against a backdrop.
There is a wide variety of tripods available, each with its own set of features and specifications. However, if you’re just getting your online shop off the ground, a high-end one with all the bells and whistles is overkill.
There are several inexpensive tripods available for use with any type of camera. The same is true if you use a mobile device like a smartphone. You can acquire a selfie stick with legs that can stand on its own for a few dollars.
Use A White Background
If you plan on doing a lot of filming, you may want to pick up a white sweep, as it is one of several available solutions for a pure white background. Another option is a poster board that may be purchased for very little money at any local store or art supply shop.
Having a white or neutral background for your product images is a quick and easy way to elevate their professionalism. In addition, it helps focus clients’ attention on the product or service you’re offering.
You always have the option of using free online background removal software to get rid of it if you are having problems finding a white background. Your online store will have a more refined, contemporary, and unified appearance and feel due to removing the background from the product photos you use.
Maintain Uniformity In The Sizing
Make sure there is a sufficient amount of space between each product and its edge because it allows the product to have some breathing room. The fact that not all of your product photographs are the same size can have a negative impact on the browsing experience of your customers. It does not appear to have a balanced appearance.
Final Thoughts
Gorgeous images of products are a hallmark of the most popular online shops. Good eCommerce photography may be costly, making it difficult for new businesses to justify investing in professional product photography. There are, however, hundreds of product photography tools that may help you complete the task on your own. You, too, can create stunning photographs for your website by following these easy photography strategies.
The post 5 Tips For Perfecting Your eCommerce Product Photos appeared first on Visualmodo.
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