In this digital age, having a professional website is imperative for all businesses, regardless of their sizes and specific industries. If you are a business owner and your business lacks a website, you are missing out on a lot. Research shows that approximately 90% of consumers research a product online before they visit an online or physical shop to purchase a given product. In addition to that, more than 60% of consumers prefer online shopping. This is why a website is a must-have in this day and age. In this article, we’ll explore what is involved in the website development process & top benefits of having a site.
Here are some of the top benefits of having a website:
Benefits of having a website for your business
24/7 online presence
One of the top benefits of having a website is that your business will enjoy a 24/7 online presence. People will access your business anytime, anywhere, even outside your business operating hours. It offers users great convenience because they can access the information they need in the comfort of their homes. Nowadays, most companies have their own websites, so if you lack a website, there is a chance that you are losing customers to your competitors.
Helps establish business credibility
In today’s world, reputable companies are somehow expected to have some kind of online presence. If you don’t include your telephone number or physical address, consumers are more likely to distrust your business. Your website can help you answer all the questions that your customers could be asking. In addition to that, having easy-to-use website makes customers feel comfortable with your products and services because they will assume that you offer the same great experience in all areas of your business. In this article, we’ll explore what is involved in the website development process & top benefits of having a site.
It promotes your business’s expansion
Since your site can be accessed globally, the ability to break through geographical barriers is pretty easier. Anyone regardless of their country will be able to find your company. As such, they can be a potential customer. So if you want to reach a global audience, having a website is a perfect way to achieve that.
The Website Development Process
Here are the most essential steps of a website design and development process that can help ensure that you end up with a professional website for your website.
Stage 1: Project Definition
The first stage of a website development process is project definition. Your website developer will start with some sort of questionnaire or survey to help them understand the aspects of your business and website goals.
They need to understand your business details, your business goals, target audience, and level of competition. This can help them develop a website that will not only promote user experience but promote conversion too. In this article, we’ll explore what is involved in the website development process & top benefits of having a site.
Additionally, during this stage, your website developer will address any of your questions or concern you may be having as well as explain their website planning process since the process generally varies from one website developer to another.
Stage 2: What is Involved In Website Development? Planning
At this phase, your website developer will define your website’s layout and core functionality. Based on the information they have gathered, they will create a sitemap- this is basically a birdseye view of your website. It is a map that establishes the list of pages, how they are placed, and their relationship on the website.
The sitemap can significantly help in defining and organizing web content, thus allowing your web developer to go deeper into planning the feel, functionality, and the look for each page. It is also at this stage that the web developer creates a wireframe- the layout of each individual page of the site.
Stage 3: Design
Your web design is a crucial component of the success of your online business. Your web design will be created based on the target audience. The design determines how unique a website can be and create an enjoyable user experience. To create an excellent impression on a user, the web design must be attractive. A good web design company can help you achieve that.
Stage 4: What is Involved In Website Development? Content creation
This website development stage encompasses planning, writing, and editing numerous forms of website content, including:
- Product/service description
- Landing pages
- Testimonials
- Images
- Videos
- Case studies
- Blog posts
This stage requires you to work with professional writers who can create content that can grab the attention of visitors as well as help your pages rank higher on search engines. Remember that content is also an important element of your user’s experience just like web design. So you need to take it seriously. You can make good use of content marketing systems [CMS] in this stage if you want to get the most out of your content marketing.
Stage 5: Development
Once you have approved your final design, this is where the website development process starts becoming technical. This website development stage involves coding, and the agency’s job is to make your website function efficiently and effectively. The agency will create your homepage followed by other landing pages, depending on your website’s hierarchy.
Stage 6: What is Involved In Website Development? Testing
Testing is a very crucial stage of the web development process. In this stage, the developers will check if all the elements on your website are functioning properly. The objective is to detect any issues that may affect the functionality of your website, such as compatibility with different devices and broken links. Testing is done both manually and automatically. Once that has been done, your website will go live.
Stage 7: Maintenance
The last stage, which is also never-ending of the website development process, is maintenance. Once your website has gone live, you will still need your website developer’s assistance and support. You may need to increase the number of pages, functionality or features as your business grows. You will also need to carry out certain tasks regularly, such as adding blog posts, editing existing content, fixing bugs and issues, installing plugins, etc.
The post What Is Involved In Website Development? appeared first on Visualmodo.
0 Commentaires