Everyone starts a website with hopes that it will eventually become popular on its own, but in reality, most popular websites are the byproducts of tireless work. If your website is currently struggling, you’ll need to put together a plan for how to help it succeed. In this article, you’ll learn how to help a struggling website generate more traffic, gain visits, and engage users.
So how can you generate more traffic for your struggling website?
Conduct an Audit
The first step of the process is to conduct an audit. Before you can start helping your website generate more traffic, you need to know exactly how much traffic you’re generating now and why that amount is too low for your needs.
- Existing metrics. Take a look at your most important benchmarks and KPIs. Depending on your goals and your philosophies on traffic generation, there might only be a few metrics to examine here, or there might be several. For example, you might purely be interested in new monthly visitors, but you might also examine different types of visitors; differentiating between organic, direct, social, and referral visitors can be valuable in better understanding your place on the web. You may also want to look at engagement metrics, like time spent on page, to better understand the thought processes and behavior patterns of your users.
- Historical patterns. Next, take a look at historical patterns, especially if you’ve been running your website for a while. Was there a time in which you enjoyed significant traffic volumes? And if so, what changed between then and now? Do you notice any specific dips in traffic associated with major changes in your company or website?
- Root cause analysis. Finally, consider conducting a root cause analysis. Why is it that people aren’t visiting your website? Is it a lack of visibility? A lack of authority? A technical problem with your website?
Set Goals to Help a Struggling Website Generate More Traffic
At this point, you’ll be ready to set some goals. You’re going to be much more successful in generating more web traffic if you have objectives to aim for. How much traffic do you really want and how are you going to get it? Keep reading to undertand how to help a struggling website generate more traffic, gain page visits, and engage users.
Fix Any Major Issues
Take a moment to examine your website and fix any major issues with it. If your website isn’t working properly, if it’s slow, or if it doesn’t offer something valuable to the people visiting it, your traffic is going to suffer. Make sure everyone who visits your website finds something valuable there, and ensure the website is working properly.
Prepare for AB Testing and Experimentation
Generating more traffic for a website isn’t always straightforward. Sometimes, you’ll need to try many different strategies to figure out which ones work best – and which ones need to be cut. Accordingly, you’ll need to prepare to experiment.
As an example, you should try AB testing. AB testing allows you to test multiple variations of a similar strategy so you can figure out which ones are superior.
Web Traffic Generation Strategies to Try
In the course of your experimentation, these are some of the best web traffic generation strategies to try:
- Search engine optimization (SEO). Search engine optimization (SEO) is a set of strategies designed to help your website rank higher in Google searches (and searches in other search engines). Higher rankings mean more visibility, and in turn, more traffic. However, SEO is typically time intensive, and depending on your industry, you may face a lot of competition.
- Offsite content development. Developing and publishing offsite content is a major aspect of SEO. But it also functions as a web traffic generation strategy in its own right. If you maintain an authoritative author profile on external guest publications. So, people will discover your work and eventually find their way to your website.
- Pay per click (PPC) advertising. If you’re looking for more immediate results, try PPC advertising. Utilizing platforms like Google and Facebook,. You can target exactly the right people with strategically designed advertisements and pay for each person you bring to your website. It’s a guaranteed way to increase your web traffic, but it does come with significant costs.
- Social media marketing. Some webmasters appreciate social media marketing because it’s entirely free if you pursue it organically. If you offer valuable content to your users and genuinely engage with your community, it’s only a matter of time before you build a following. With that following in place, you should have no trouble generating bigger traffic streams.
- Email marketing. Email marketing has an absurdly high ROI, considering its simplicity. That’s in part because the costs are so low. As long as you can generate a meaningful list of people who value your communications, you can generate significant traffic this way.
- Collaborations and partnerships. You can also generate more web traffic through strategic collaborations and partnerships. That could mean collaborating on content with another authority in your industry, partnering with social media influencers, or even volunteering for significant causes with well-known charitable organizations (especially at the local level).
Final Words to Help a Struggling Website Generate More Traffic
Web traffic generation isn’t always a perfect science. We have lots of data to suggest that these and other strategies are successful in generating traffic for a website, and you can use metrics to guide your process, but it’s still imperative that you keep an open mind and experiment rigorously to find the best ways to bring new users to your website.
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