Research shows that in 2022, there were 268 million online buyers from the United States alone, and this number is projected to reach 285 million by 2025. Staying competitive in a fast-paced business landscape in order to reach these buyers is crucial, and one way to help your business stand out is by designing a website that can boost customer satisfaction. According to Forbes, 72% of consumers say a poorly designed website can affect their perception of a business, underscoring the need for relevant website features and design. In this comprehensive guide, you’ll learn the best features to add to your ecommerce website, with top examples from the eyewear industry.
In our previous article, we highlighted four important content pages that you should include in your eCommerce website: the Home Page, About Us Page, Return Policy Page, and Contact Page. These pages help introduce potential buyers to your business, product offerings, relevant policies, and channels. Apart from these pages, you can also take cues from eCommerce platforms with website features that boost engagement.
With a projected CAGR of 8.3% from 2024 to 2030, according to Grand View Research, the eyewear industry is seeing a period of strong growth. Much of this growth is due in large part to the industry’s use of eCommerce platforms and new technology to attract customers. If you need some inspiration for your own website, here are some of the best features used in the eyewear industry that you can maximize.
Virtual try-on feature: Best features for ecommerce website
Studies show that a virtual try-on feature can increase sales by up to 30% and reduce returns. By as much as 20%. This feature is powered by augmented reality (AR), which allows customers to virtually fit product offerings. So, by integrating digital perceptual information into the real world. Eyewear retailer LensCrafters has a virtual glasses try on feature that lets users digitally fit a pair of sunnies before making a purchase. Helping them find the perfect fit for their face shape.
This feature works by simply activating the camera and utilizing the tool’s AR capabilities. Including this in your site can help your customers make quicker purchases and reduce the chances of customer dissatisfaction and returns.
Search filters
If your eCommerce platform has diverse offerings, you should consider including search filters to help customers sort through products. So, quickly find what they are looking for. Research shows that 75% of online buyers consider a search filter essential for a positive shopping experience. As this feature makes them feel less overwhelmed by the many choices on your website.
For instance, online retailer Sunglass Hut lets customers narrow their search through filters. That sort products depending on eyewear brand, lens type, and gender. Following this example can help your site visitors identify their preferred products quickly and conveniently. Keep reading this tutorial to learn the best features to add to your ecommerce website, with top examples from the eyewear industry.
High-visibility product photos
Photos of product offerings can positively influence purchase intentions. Especially high-quality pictures that allow your website visitors to examine the details of the items they wish to buy. You can include high-visibility product photos on your website. With features that allow potential customers to view items from various angles to check physical qualities.
One eyewear eCommerce website leveraging this feature is Clearly. Which provides multi-angle views of frames once customers hover their cursors over the rotating images. This feature enables potential buyers to carefully check product specifications on your website, thus boosting satisfaction.
FAQ about products: Best features to add on an ecommerce website
Adding a section that addresses your buyers’ most frequently asked questions can help shoppers save time in looking for answers to their queries. This feature enables online shoppers to find clarifications to pre-existing questions about your products and services. Without having to contact customer service. Eyewear eCommerce platform FramesDirect has an FAQ section at the bottom of its website. With topics ranging from ordering processes to eyewear care.
You can leverage the same feature by dedicating a section in your website. Where visitors can access comprehensive explanations to common questions. Providing quick answers can also help your business gain customer trust. Continue exploring the best features to add to your ecommerce website, with top examples from the eyewear industry.
Reviews and ratings display
According to research, online reviews and ratings affect 93% of customers’ purchasing decisions. Which means consumers rely heavily on other shoppers’ evaluations. This eCommerce feature is crucial as it proves that your business offers quality products. That meet buyers’ needs and that you’re accountable to your customers by accepting feedback and suggestions to improve your service.
Online eyewear shop Eyebuydirect features testimonials and reviews displayed on their homepage for easier access. Displaying product reviews can encourage visitors to avail of your services and offerings, especially when they see positive feedback.
Including relevant and engaging website features can boost customer satisfaction. By following these examples from online eyewear retailers. So, ou can maintain a competitive advantage over other eCommerce platforms in the digital landscape.
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