Nowadays, almost everybody finds their ideal partners through dating apps. In fact, data and studies show that meeting online has become the most popular way that couples first connect. There are many dating apps out there for people to use and enjoy today. Almost all of them offer varying and thrilling experiences. However, not all of them possess a strong UX design. In this article, we’ll share the best dating apps with strong UX design to get inspiration from.
What Is a UX Design?
UX stands for User Experience. It involves a procedure where the design teams make products, which offer relevant, meaningful, and effective experiences to users. This design procedure includes obtaining and merging the product, as well as aspects of function, branding, usability, and design. Today, we will be looking at some of these dating platforms that sport a strong UX design.
Hinge: Dating Apps UX Design
Hinge is, without a doubt, one of the best dating apps in the market from a UX design perspective. Users will experience a great sense of satisfaction by using this online dating app/site. Hinge users will be able to engage on a more intimate level with all of their matches. We applaud the app’s effort towards every profile’s content. Apart from the pictures, you can also insert a plethora of details.
The nitty-gritty details could be anything from how you ended up in detention during high school, your favorite meal, a lie and two truths, and so much more. When you go through all these details of every profile, you will feel like you already know them. One unique thing about Hinge would be how it allows its users to like a specific aspect of another user. Upon liking, the user can choose to send a text, offer input, or even ask a question.
In this way, Hinge smoothens the roadblock of initiating conversations. You will also adore a section on Hinge called “Likes You.” It will allow you to know who your admirers are prior to matching, which is quite uncommon in other dating apps. Another great highlight would be how Hinge also has a 2 tabbed interface, which allows users to toggle easily between the profile and chat. It is nothing like those other dating apps that give you a hard time navigating between the two.
OkCupid
OkCupid is another heavy hitter when it comes to its UX design. The app requires you to enter your location and email to sign up, including your phone number, for verification purposes. During the sign-up process, you have to answer a series of questions before you can access the app and start swiping. Some of the questions may differ based on the country that you live in. The reason for answering these questions is for you to find your potential matches. The profiles that match the majority of your likes will pop up on your screen.
From there, you can choose to swipe left or right. You will be able to identify who your main matches are based on the % shown on their profiles. The higher their % is, the more you share similar interests. OkCupid also features a “Likes You” section just like Hinge, but it’s more favorable and accessible for women. For other users, they have to upgrade to a premium plan to access this feature. OkCupid also goes really deep with all the tidbits of information separating it from another casual dating a free hookup apps.
It asks users to fill in all sorts of details such as their sexuality, relationship status, pronouns, body type, political beliefs, ethnicity, diet, zodiac sign, employment status, and the list goes on. You will also be asked if you drink, smoke, or want kids, etc. OkCupid gets more fun as it asks you to enter your self-summary, traits, aspirations, talent, needs, hobbies, moments, secrets, dating goals, and more. In this way, you are able to easily locate your preferred type of partner. Plus, you can even edit the age and distance preference. OkCupid is extremely easy and convenient for users to use.
Bumble: Dating Apps UX Design
Bumble is also a great dating application, where women get to have the upper hand. It is all up to the women and whether they choose to chat with you or not. What stands out about Bumble would be the smooth flow of photos to personal information. The app displays the bio of a person as the final page for scrolling through. You will also love the seamless navigation that the swipe-down feature of Bumble offers.
When you match with someone, you will be greeted by a huge ‘BOOM’ sign on your screen. You will also get to see information about users, such as their school history or their job profile. Bumble also features a unique chat interface where a chat proceeds to expire if the match fails to respond within 24 hours. This feature is very helpful since you will know if that person was truly interested in you or not.
It allows you to easily move on to the next person without wasting time. Since women have the power to chat first, it becomes easier for the guys to sit back and relax. You don’t have to spend hours or days chasing over women who don’t even bother replying anymore. This is super helpful for all the shy and introverted guys out there. These details and others have led to the app’s success with the company raising $2.2 billion in an IPO.
Following The UX Design Cues
These dating apps all do a great job of understanding the function of their product and delivering it in a manner that is fun, functional, and pleasing. A lot of the obstacles related to their functions are removed and unique details are added to strengthen the story of the brand and product. These are principles of good UX design that these companies get right and that can be emulated in many other projects.
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