Know how to easily create a poster that matches your website branding; A brand is one of the most important assets in the business world because it represents your company and also the message you want to spread. Next to branding, you have consistency – people love clear and consistent branding because they can easily identify it no matter the context.
How to Easily Create a Poster That Matches Your Website Branding
And if you want to create a poster for one of your campaigns (or any other visuals, for that matter); you must make sure it is consistent with your website branding. However, it can be difficult to keep being both creative and consistent after a few dozen marketing visuals.
To boost, we have a few tips on how to create a poster that can still stand out without losing consistency.
Get Inspired by Established Visuals
Visuals surround us, so why not use some of the ones that have already proved successful as inspiration?
Let’s take the Barack Obama “Hope” poster as an example. To catch the public’s attention, the artist turned a normal portrait photo into a powerful symbol of hope by removing the detail from the image and reducing everything to a mesmerizing contrast of blue, beige (white), and red.
so, by using the colors of the American flag, the artist remained consistent with the branding and the message (so to speak).
If you feel inspired by this image, check out this guide from BeFunky to learn how to use the technique for your posters. To keep in line with consistency, you can use your brand’s colors or insert your company’s logo in the visual.
But make sure you use this type of imagery as inspiration only to avoid infringing on any creators’ rights!
Stick With Your Theme to Create a Poster That Matches Your Website Branding
Your poster must fit with the brand’s general theme. Otherwise, it will feel out of place. To reap all the benefits of consistency, you must start your company and branding with a theme in mind.
So, what’s yours? If you’re not sure yet, check out big brands’ visuals and see how it makes you feel. Nike, for instance, uses adventure through movement as a theme; while Apple is all about making you feel special through technology. decide what feelings; and emotions you want to create in someone who sees your visuals and sticks with them.
Use Black & White
It might seem strange, but these days, black and white images can help you stand out from the crowd by creating a poster that matches your website branding! When everyone is working with color images; a black and white poster will be extremely easy to spot (even while absently browsing your feed).
And of course, this means you won’t be able to rely on your brand’s colors to maintain consistency; but you still have the theme, the logo, and other visual elements that make part of your branding strategy.
So, black and white images seem to work well on social media platforms like Instagram, where the feed is often filled with vivid images. On a side note, Instagram is an amazing platform for businesses because it gives you access to a diverse, global audience.
Creativity is Not Everything to Create a Poster That Matches Your Website Branding
Every business owner wants to have a unique branding strategy that immediately separates them from the crowd and places them as the authority figure in the niche. But when you have standards this high, it’s easy to get stuck and lose your creativity altogether.
So, when you are in a creative rut, remember that consistency is important. Your content posting should also be consistent, not just your brand visuals. You can use templates or even refresh old posts for times like these.
The post How to Easily Create a Poster That Matches Your Website Branding appeared first on Visualmodo.
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