Know how to increase sales and productivity within your marketing team; Small businesses are under more pressure than ever to make sales, attract new customers, and grow their brands.
The productivity of your marketing team is essential for growing your business. The right management strategy can help to boost your marketing team’s productivity and effectiveness, making your business much better at generating buzz and driving sales.
How to Increase Sales and Productivity Within Your Marketing Team
Here’s how any business can increase sales and productivity within its marketing team.
1 – Make Communication Easy
Poor team communication can slow down otherwise effective marketing teams, making them much less productive than they should be. Communication can be especially challenging when some or all members of the team are working remotely; if an important conversation happens in the office, some team members may be left out of the loop.
The right small business communication tools can make it much easier for the marketing team to stay in touch, share information, and plan campaigns. Corporate messenger tools like Slack, for example, can both simplify communication; and ensure that important conversations are available to as many team members as possible.
Team management apps are also a great way to improve communication while keeping tabs on your marketing team’s performance. Tools like Trello, Flow, and Asana are popular management solutions that will help both you and your team stay on top of important marketing work.
2 – Track Important Marketing Metrics to Increase Sales and Productivity Within Your Marketing Team
How do you know how productive your marketing team is; and if your management changes are actually making them more productive?
The right marketing metrics and measures will help you understand how your marketing team’s productivity is changing over time. Tracking input, quality, cost, and outcomes for each marketing effort will make it easier to tell if your marketing team is using their time effectively.
Tracking the performance of marketing campaigns using a metric like conversion rate; for example, and comparing the time spent on each campaign can help you identify where your marketing team is working effectively and where they may be wasting time.
3 – Create a More Comfortable Working Environment
Research shows that comfort is directly related to productivity. If your working environment is uncomfortable or distracting, you’ll have a much harder time getting work done and staying on task.
Simple changes to the marketing team’s working environment can have a big impact on their productivity.
For example, human-centric lighting has been shown to increase productivity, boost worker alertness, and improve cognitive performance. This lighting strategy, also known as circadian lighting, mimics the natural light cycle by changing the brightness and color of office lights throughout the day.
You can also boost productivity and comfort by increasing the amount of natural light in the workplace, reducing ambient noise levels; investing in ergonomic office furniture, and improving office air quality with better filters or air purifiers.
4 – Provide Timely Feedback to Increase Sales and Productivity Within Your Marketing Team
Feedback is one of the best ways to improve a marketing team’s performance; but only if it’s timely.
The longer you wait to provide feedback on a recent project or campaign, the less relevant the feedback will feel. Because the marketing team has already moved on to a new project, it may be harder for the team to apply your feedback to day-to-day work.
Regular check-ins, group meetings, and one-on-ones can all help you provide timely and quality feedback to your marketing team. Meeting with your team frequently enough that you can offer relevant feedback will help your team understand your expectations; and stay aligned with the business’s overall goals.
5 – Make Marketing Data Easy to Access
Modern marketing relies on large amounts of high-quality campaign data. This information helps marketing teams’ sales and productivity and makes more informed decisions about future campaigns. Without good data, it can be difficult to know what marketing techniques will work for your business; and which techniques won’t. Your marketing team may also find it challenging to create consumer segments or gauge audience preferences.
Businesses of any size can struggle with data silos — raw data only available to certain departments or employees and isolated from the rest of the organization.
So, by making marketing data as easy to access as possible for your marketing team, you can avoid creating these data silos and ensure data-driven decision-making much simpler. Ensuring that everyone has access to important sources of information, like your social media analytics platform, will help guarantee easy data access.
The Best Strategies for Boosting Marketing Productivity
Often, simple changes to your workplace and management strategy can make a marketing team much more productive.
Tools that streamline communication, a comfortable work environment, and data management solutions, for example, can all make marketing work much easier.
Adopting one or more of these strategies can help any small business improve its marketing team’s productivity.
Eleanor is the editor-in-chief at Designerly Magazine. She’s also a freelance web designer with a focus on user experience. Eleanor lives in Philly with her husband and dog, Bear.
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