Know how to make your brand stand out with interactive posts for social media. Today, consumers are bombarded with various platforms’ brand messages all day. Moreover, there are many ways to stand out as a brand. Interactive content for social media tops the list of the most effective ways to help your brand cut through the clutter.
An interactive post engages the viewer and gets them to respond somehow. The engagement is often by answering a quiz, clicking on a click-through link, or performing any other interactive activity.
Here are various ways to make your brand stand out with interactive posts on social media.
Ask Questions
Questions are one of the most basic forms of interactive content. They are a great way to pull your audience into the conversation while giving them a chance to air their opinion about your product, services, or brand.
You don’t have to ask challenging questions. Instead, you can ask simple questions that require “yes” or “no” answers or more specific ones about your product or service. For example, if you sell travel bags and suitcases. You could ask, “What’s one thing you always pack when you travel?”
Remember, there are no easy or hard rules for the types of questions you can ask. The key is ensuring your questions are relevant to your brand and audience.
Interactive Posts for Social Media: Write Compelling Stories
Stories are a unique way to get your audience invested in your brand, especially if the content is shareable. While you can create stories using a variety of formats, written, spoken, interactive, or visual, your choice will largely depend on your social media platform.
For instance, written stories can be great for Facebook or Twitter. On the other hand, visual stories are more rewarding on video and image-based platforms like Instagram and TikTok.
Writing compelling stories requires much effort and time, and you’ll likely find it challenging. Luckily, you can count on help from an expert in creative social media copywriting to create content that captivates and engages your readers.
Interactive Posts for Social Media: Try Live Streaming
Live streaming has become one of the social media’s most popular forms of interactive content. Brands can use it to provide sneak peeks at new products, answer questions, or provide a behind-the-scenes look at their day-to-day operations.
Live streams are great for building trust and brand loyalty since they allow your audience to see behind the curtain. However, you’ll need to select the right platform for your brand when planning a live stream.
For example, Facebook Live and Instagram Live are best for sharing content with a more general audience. But if you want a more niche audience, try streaming on platforms like Blab or Zoom.
Interactive Posts for Social Media: Create a Sense of Community
Your brand’s social media followers are more than just fans; they’re a community. And, like any good community, you want to foster a sense of belonging and ownership.
One way to build a sense of community around your brand is through interactive games. For example, you may consider hosting an online tournament or fantasy league if you have a product or service related to sports equipment.
Interactive games are not only a lot of fun, but they also help your consumers from different parts bond. This can be important for your long-term success as your customers will likely carry the friendship to other social media platforms.
Show, Don’t Tell
The best way to do it is to create content to showcase your products. It is by starting with a description or narration and ends with a visual. And this is a great way to creatively show your audience a concept that might be difficult to explain in just words.
For example, if you sell novelty items for office desks, you could start with a description of the items themselves, followed by a visual of someone using them in the office. This is especially useful if you share content with a limited shelf life, like a current event or holiday.
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